SREYA SHAH
Below are projects I completed as part of coursework in Design I, Design II, Design III, Web Design, Fashion Design, Digital Tools for Design classes at USC and Parsons.
Parsons - Construction Techniques Course
I learned the basics of design construction from patternmaking, darts, grading, fabric sourcing, cutting, tracing, adding hidden zippers, draping, and adjusting. The impact on me was profound as I had a newfound respect for seamstresses and patternmakers since I did not realize prior how much work goes into even just one design. I learned the basics from start to finish what goes into launching a collection.
USC Design Courses
Here is where I learned the principles of design, hierarchy, typography, negative space, balance, harmony, rhythm, etc. and explored multiple spaces of design including graphic, fashion, UI/UX, product, motion graphics, and brand/packaging design.
Currency
I created my own version of currency based on my interests in music and history. I combined them to create currency that not only resonated with me but were cohesive within a series. Music has always been a large part of my life— I grew up listening to Simon and Garfunkel, The Beatles, Silver Convention, and Elvis Presley. From there, I started to discover new kinds of music such as Migos, FKJ, Phoenix, and Flume. Despite this, I have a deep appreciation for the instruments that started these mixes— violin, guitar, and piano.
BOOKLET
I have always loved bruschetta. In fact, I could eat it for every meal. When I was tasked with creating a booklet that could revolve around anything, my first thought was bruschetta. In this booklet lies ingredients for a savory and sweet bruschetta with plenty of bold, colorful visuals, as well as parts of ingredients on pages to keep the theme consistent.
This booklet is showcased as if it were actually stitched together, which is why this would be the order. The flipped pages are separated by a gap.
album cover
I created my own album cover based on my favorite band: Phoenix. Using inspiration I gathered from seeing them live, I saw they were a band who used their French heritage as the basis for the majority of their band colors. I decided to re-do a cover that I thought did not fit well with their theme. It was the Bankrupt! album which did not feature that messy yet clean, disillusioned images that they are known for. Therefore, I used my handwriting as a way to recreate this feeling and style.
business professional
I tried to incorporate designs that not only showcased my business background but also my artistic capabilities. I accomplished this by using bold dark colors and a simple icon that represented a trait I valued: perseverance.
THE Sound of music
movie poster
I grew up watching Julie Andrews and her debut on "The Sound of Music." It was one of the few movies that stuck throughout my childhood and one that brings back so many memories of being a child and of spending time with my family. For these reasons, I decided to recapture the 1950s original vintage movie poster from a digital perspective. This task was extremely difficult because I had to keep the vintage-ness intact while working with digital software that did not support the vintage theme. I incorporated elements from the movie that I believed to be extremely important such as the mountains, lake, guitar bag, and the most important, her flowing dress. Her flowing dress as she frolicks is a symbol of eternal childhood, which is why I mainly focused on this element.
Mandala
Exercise
Mandalas are a large part of Indian culture and while creating these, I thought it would be interesting to deconstruct them into multiple shapes and create various patterns from elements of other mandalas.
humanity
Exercise
I explored what digital portraits and eyes would look like without using a reference. Through this, I was able to discover how many details go into creating pupils and skin because of how the light may shift across each inch of skin or cornea.
